Food Movie Analysis (Moscow on the Hudson) Assignment

Food Movie Analysis (Moscow on the Hudson) - Assignment Example Sure, I have, and usually, I hear an interesting story with reference to a man who has fled from persecution or poverty, who in some isolated cases have abandoned a thriving business, and interestingly is starting all over again in the US. I also regularly get the name of a good restaurant.† Majority of the foreign-based workers are attached to an American way of doing things. Especially, in this case, Robin Williams defects from his Russian origins to the US when on a visit. He just likes the tastes of Americans food. He is marveled by the sheer number and size supermarkets around and the variety of flavors they seem to offer. He humorously goes asking for â€Å"coffee, coffee â€Å" in the mall and when he is lost for choice, he falls with the shelves as he tries to touch and read every coffee brand that he finds packed. He got to learn about the standard menu in American cultural food. For instance, people love talking coffee. Even when one wants to have a conversation, he would say, â€Å"Can we speak over a cup of coffee." Robin has to train himself to keep this information in his fingertips by repeating these common terms even when he is in the supermarket. The food revolution that took place in America has engineered more sophisticated consumers and piled up pressure on the restaurants to diver more authentic foods. This has been the case in the US where the restaurant’s owner strives to remain unique in the food culture which has given rise to principle flavors as depicted in the movie. Understanding the flavor principle of a region or cuisine is important as it will define what one can take within a given place. Americans have been known to combine certain ingredients that lead to them making a unique meal. This is identified by making the various categories of food such as aromatic, fats and spices.

CHANEL - Brand Equity, Brand Positioning, Brand strategy Essay

CHANEL - Brand Equity, Brand Positioning, Brand strategy - Essay Example Even if they are somehow surviving, that is not because of what they are but because of what they were. They are â€Å"Too Big to fail† but not good enough to succeed, move forward and grow. One cannot completely blame these brands, their marketing managers, and owners for their failure. In the last few decades, the world changed in such unexpected and ruthless way that nobody got a second chance. Moreover, in the name of globalization, increased competition and customer awareness and empowerment, life became even more troublesome for these oldies. However, there are still some brands that were able to absorb all these shocks, maintain their integrity, respect and dignity, outclassed their competitors and are still very much captivating and appealing (Koda, Bolton & Garelick, 2005). They have become symbols of class, respect, honor, and success. However, the question here is what made these brands so great that when their competitors where winding up their businesses, they were still on the road of growth? What has been their magic formula that has been strengthening them over the period? What branding strategies have kept their brand alive and intact? This paper would move further by narrowing its focus to one of the brands that fulfill the above-mentioned criteria of long historical presence and everlasting brand power. Without any doubts, Chanel fulfills these criteria qui te comfortably. Quite understandably, Chanel enjoys immense brand equity in the market and that is why it has been so successful over the past decades. According to marketing experts, there are many reasons for the same. Firstly, the long and eventful history of Chanel provides it an edge over others and contributes to its equity. Previous records of accomplishment, past history and previous customer experiences play a crucial role in branding. This is because one of the most important roles of branding is to help customers to assign responsibility to the